![]() In 2019, MMGY was named one of the fastest-growing agencies in the world by Adweek. Since then, the two organizations have partnered on several award-winning campaigns, as well as digital platforms, social media initiatives, out-of-market brand activations, convention partnerships, Super Bowl promotions and, most recently, a four-phased strategic marketing campaign to guide the destination forward as the travel industry rebounds. Visit KC’s agency of record partnership with MMGY began in 2016. “With credit to MMGY’s hometown pride and their global reputation for travel-focused, data-driven strategies, our two teams will set a new standard for how agencies and destinations can work hand-in-hand for the betterment of their communities.” Over the course of our successful partnership, Visit KC and MMGY have regularly met or exceeded several key performance indicators, including room-night production, brand awareness and consumer engagement,” said Visit KC Senior Vice President of Marketing & Communications Traci Moon. “As the economy strengthens and Americans return to travel, Kansas City is well positioned to responsibly welcome the world back with our collective teams at the helm. MMGY’s selection wraps up a comprehensive, months-long RFP process guided by a taskforce of Visit KC Board members and staff. MMGY Global is the world’s leading travel, tourism and hospitality marketing company, based in Kansas City for more than 40 years. In the spirit of National Travel & Tourism Week, Visit KC announced today that it has extended its relationship with MMGY Global, selecting the international firm as its agency of record for an additional five years, effective May 1, 2021.
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